Are we witnessing the rise of the artisanal magazine?
Jason Diamond writes in Flavorwire:
Observe The Travel Almanac selling out, and Kindling Quarterly, described as an “exploration of fatherhood through essays, interviews, editorials, art, and photography,” getting written up by The New York Times as examples of this crop of sleek new magazines aimed at niche readerships. David Michael Perez, one of Kindling Quarterly’s founders, told the Times that he believes his magazine (which retails at $14 an issue) is a good business model that he and his business partner, August Heffner, jumpstarted using personal funds. There’s the Canadian menswear magazine Inventory, which retails for $20 in the States, and Babes Quarterly is billed as “a modernized version of the classic 1950’s and 60’s pocket men’s magazine” that is “designed to a creative, babe loving guy in all of us.” These magazines are also thinking of new ways to promote their product, and also new ways of doing business overall. The Portland magazine Kinfolk explicitly states on its website that it is a “collectable print magazine” aimed at growing a “readership of young artists and food enthusiasts by focusing on simple ways to spend time together.” The Chicagoan, a Jazz Age Windy City magazine that was relaunched in 2012 by Stop Smiling publisher J.C. Gabel, says it has “embraced the vintage newsstand as a metaphor to bolster our message of substance and style” by setting up pop-up newsstands throughout the Chicagoland area meant to function “much like food trucks.” The Toronto fashion journal Worn comes out biannually, with a stated mission “[t]o show a wide range of beauty, one that includes diversity of culture, subculture, gender identification, sexuality, size, race, ability, and age,” as well as “To answer, always and above all, to our readers and not our advertisers.”