Still, as Kidd tells NPR’s Linda Wertheimer, all books — electronic, hardcover or paperback — need covers.
"They need some kind of visual representation, whether you’re going to be seeing them the size of a postage stamp on a computer screen or a smartphone, or sitting on a table, or on a shelf, or in a bookstore," he says.
A veteran of the book publishing industry, Kidd understands that his book designs ultimately must help serve the bottom line. His designs can be effective in helping new titles stand out in a bookstore display, but on the online marketplace, a beautifully designed cover can only get you so far.
"People don’t buy a book on the Web because of the cover," Kidd says. "They’ll buy a book on the Web because they’ve read a review or it’s word of mouth or some combination of the two."